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How Local Marketing can Scale Mobile Game User Base and Revenue in Africa

Updated: Apr 17, 2023


Localized African marketing for mobile games


If you're a large mobile game developer facing stagnant growth, you should consider investing resources into the large, fast-growing African market. With Pay1st, you can tap directly into the immense potential of the African market and grow your user base and revenue. We specialize in local marketing for large mobile games in Africa, and we're here to help you succeed. Just at the end of 2022, we partnered with Activision to scale Call of Duty: Mobile in South Africa through live events, digital marketing, and brand partnerships, and achieved astounding success in growing the game.


Africa is a unique market with its own set of challenges and opportunities. To successfully market your games in Africa, you need to understand the local audience and tailor your marketing strategies accordingly. This is where we come in. After enabling local payments with our proprietary platform Pay1st, you have the unique opportunity to capture millions of more users and dollars in revenue.


One of the key benefits of working with us is our deep understanding of the African market. We have a team of experienced marketers across the continent who understand what works and what doesn't, and we can help you create a tailored marketing strategy that resonates with the local audience depending on your country or region of choice.


We offer a comprehensive range of services within a particular local marketing campaign:


  1. Live Events & Activations - whether it's hosting tournaments or visiting university campuses, we set up promotional activations in communities to connect your game directly to gamers in Africa. We can also leverage marquis events and expos (e.g., Comic Con Africa) to promote your game to the optimal audience.

  2. Omnichannel marketing - we can maximize reach and engagement for your game through our social media channels and affiliate and influencer network. We've partnered in the past with folks such as Nasty C (South Africa's largest rapper) and Wian Van Der Berg (South Africa-based influencer, 17M followers on TikTok) to deliver content for our partners.

  3. Community engagement - we own and operate our own gaming community, Tribe, which has over 400,000 members and 40 university campuses across Africa. We connect directly with our members via Discord, Facebook, and other social channels and host regular online events and activities to drum up engagement.

  4. Creative - our in-house creative team can make stellar, unique creatives that are localized to our markets. We can also provide translation and culturalization to your existing marketing assets to resonate with the local audience.


In conclusion, if you're a large mobile game developer looking to expand your reach in Africa, we can help. With our deep understanding of the African market and comprehensive range of services, we're the perfect partner to help you succeed and grow exponentially in Africa. Get in touch with us to learn more about how to unlock local marketing.


Looking to tap the rapidly growing African market? Get in touch today.

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